I help smart companies create seamless interactions, higher customer engagement and memorable experiences that connect people to their brand.



Become a Visionary


Immensely powerful and  faster than even the fastest humans, rhinos have poor eyesight, and instead rely heavily on their sense of smell. Businesses can often be powerful and successful, but like the rhino, might miss seeing crucial changes and important trends. I specialize in helping companies see better, and in seeing better, build better products, better processes and become more resilient. 

Helping leaders future-proof their business.

By systematically uncovering the unmet or underserved needs of your customers and tying that research to an executable framework, I will help you build better products, grow market share and increasing agility. 

I have an extensive framework of SMEs, trusted and proven partners, both onshore and offshore, to help accelerate projects and in many cases lower costs.


What I Offer

My success has always come from being able to accelerate progress by bridging the gap between technology, product, marketing and operations. I am a C-Suite visionary and results driven executive with 15+ years of innovative, growth focused, dynamic leadership. 


I find and leverage the best technological solutions to achieve the best possible outcomes, and I often discover new opportunities for increased revenue, new product lines and disruptive innovation.


I build technology, marketing and strategic roadmaps that make real world sense, generate buy in from key stakeholders, and drive achievable, measurable value for business.


What others say about me

 “Peter is one of those truly rare people who sees the future of learning because he recognizes patterns in the ways people think. Perhaps this talent derives from his training in classical music, or his insatiable curiosity about societies, or his drive to rid the world of badly designed technology. Regardless of the source of inspiration, Peter is a leader and technologist who will have profound impact on not only how we learn but also where and when we learn. In any creative change endeavor, I would always call Peter first to see what pattern he sees and what future he would want because his thinking will always be grounded by insight, foresight and ethics beyond reproach.”

Roger Berry, CEO Sudoc


“Peter is one of the most inspirational thinkers I've had the pleasure of working alongside. Not only is he an expert in learning technology, but he has amazing capacity to think outside the box. Peter is solutions orientated, highly driven and passionate about delivering the best quality learning for students. He is also an absolute pleasure to work with.”

Sarah Hutchinson -Global Executive Director at BARBRI Global


“Peter is a mix of insanely intelligent, creative and technically adept. It's a dangerous trifecta. I learned a lot from Peter about thinking differently and executing quickly in difficult situations. I'd recommend Peter for any business venture that values these traits. DM me any time for more insight.”

Michael Leadbetter, Cloud Computing Lead, AWS


“Having worked alongside Peter for a decade, I can say he is one of the best strategic thinkers I have ever encountered. Not only does he see around corners, but he also has an amazing ability to see over the horizon. This is a result of his insatiable curiosity, unmatched industry knowledge and a genuine commitment to seeing learners succeed.”

 Mike Sims,President and Chief Growth Officer at BARBRI


“Peter is amazing to work with. He’s able to bring real meaning to business strategy, to bring together a view of market forces and underlying social and psychological factors, and he approaches it with the rigor of academic research. Visionary and innovative and not the least bit cliché. He’s also one of the kindest people you’ll ever meet, and super engaging when talking about learning science.”

Chad Crume,VP of Engineering & Operations,Roswell Studios

How I can help

Technology projects commonly fall far short of their expected promise. Marketing campaigns or new features sometimes don’t bring in the expected increase in revenue or engagement, I can help turn this around and help you carve a path to success.


  • Ensuring you are solving the right problems
  • Leveraging AI and emerging technologies appropriately
  • Moving from a shadow IT model to a collaborative IT + Low Code/No Code/Citizen developer model
  • Applying Jobs To Be Done (JTBD) and Blue Ocean/Value Innovation methodologies to help ensure your segmentation strategies and core objectives are aligned with customer needs/wants/willingness and ability to pay.
  • Moving to a true, multi-experience model, with the underlying data tools to accomplish and support it.
  • Effective technology team staff augmentation
  • Technology Vendor Selection
  • Customer Data Platforms & Data Strategy
  • Instrumentation Strategies


Let's chat and see if we are a match!

 Mobile: (01) 952-923-7742

Email: peter@visionaryrhino.com

Linkedin: https://www.linkedin.com/in/petermfrey/

Schedule a  call: Book Time With Peter

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