Become a Visionary

Build What Customers Actually BuyMost growth initiatives fail because they start with the wrong problem.By systematically uncovering your customers’ unmet and underserved needs — and translating that insight into an executable strategy — I help companies build better products, enter new markets, and grow revenue with speed and confidence.⸻Why Most Product, GTM, and Technology Projects Miss the MarkNew features don’t move the needle.
Marketing campaigns underperform.
AI pilots never reach real ROI.The issue isn’t effort. It’s alignment.I help leadership teams reset their trajectory by ensuring they are solving the right problems — the ones customers will pay to have solved.⸻How I HelpCustomer-Driven Strategy
• Apply Jobs-to-Be-Done (JTBD) and Blue Ocean / Value Innovation to identify real growth opportunities.
• Align segmentation, product strategy, and pricing with what customers actually value and can afford.Practical AI Enablement
• Cut through the GenAI hype and deploy tools that deliver measurable value now — not someday.Multi-Experience Transformation
• Design true multi-experience journeys across product, marketing, sales, and support, backed by the right data architecture.Execution Support
• Technology team staff augmentation
• Technology vendor selection
• Customer data platforms & data strategy⸻The ResultClarity on where to invest.
Confidence that your roadmap is grounded in customer demand.
A repeatable framework for growth — not another stalled initiative.